Does Negative Publicity Work ????????

-


Definitely it works, I have seen lots of negative publicity where it worked very much. how company gains from this types of publicity. what happened when people get news/rumors about anything they want to try at least once because they may be or not have tried such product or services before so, he is totally eager do know about rumor that is it true or not. his main motto is to prove that it is wrong or right In that way company get benefited because If product/service is really bad then by way of trying company can Increases volumes or popularity but if it is good then absolutely it will gain. I have few example of negative publicity-
1. KURKURE CONTAINS PLASTIC- this was rumor in market at that time people wanted to try at least once for sake of purchase. If any customer who did not take kurkure regularly they also purchased because they wanted to prove via burning of kurkure but at end It comes false that KURKURE DOES NOT CONTAINS PLASTIC.
2.It work very well in Bollywood industry because whenever such film released and if they have something wrong(may be or not) at that it also create negative publicity. so, people wants to watch movies atleast once. recenlty when shahrukh khan movies'released. they also get benefited from these types of publicity.
3. BIHAR MIRACLE GROWTH- In this case lots of economists marketrs and people have doubt that is that real bihar growth rate second in India. that is what mostly economist visited bihar and A team of IIM-A going Bihar to visit and business opportunity.
My conclusion is In negative publicity product or service is good that's what it work very well in long term relationship.
and many more..........................

Comments

Post a Comment

Popular posts from this blog

World Class Exhibition Center in Dwarka

-
Image
The national capital is set to get a state-of-the-art convention centre on the lines of the ones in Shanghai, Hong Kong and Singapore for hosting exhibitions, trade fairs and summits of international standards. To be constructed in Dwarka’s Sector 25, three kilometers from the IGI airport in south-west Delhi, the two-phased project was approved by the Union cabinet in November while the contracts were awarded last week. Architects working on the project, billed as one of the biggest in Asia, said it is conceived as a smart, zero energy, world-class facility designed for an events like G-20 summit. The  exhibition-cum-convention centre in Dwarka  and its allied infrastructure which includes, an arena, primary structure, Delhi Metro, road connectivity, hotels and office spaces, is being constructed at an estimated cost of ₹25,703 crore. It will be completed by 2025, a statement of Union ministry of commerce and industry informing about the Cabinet decision said.
Read more

Toyota: A Case of Overconfident

-
Image
Toyota a Japanese automobile company and world's largest automobile company in terms of sales. Now a days company is facing crisis this is due to recall of their vehicles(Toyota Prius) which has some sort of problem in brake and accelarater. Why this is a case of overconfident because when company got news about problem in few cars. They were fully confident that they can handle this problem effectively but fact is not like this. Now they are going to become victim of overconfident. According to company's philosophy "each problem provides opportunity for improvement". That's what company is facing problem. According to analysts the main reason for this recall is higher growing rate and other factors as well. so, being a company who believe in Just-in-time facilities how they are facing this types of problems. Now when Toyota started repairing millions of defected car they were not able to handle it. The very first and recent reason is Arrogance which the company h
Read more

DHL: Global Leader in Logistic Industry

-
Image
DHL is a global leader in world market having 43% market share. The name DHL derived from its founder name which is Adrian Dalsey, Larry Hillblom and Robert Lynn. This company has been established in 1969 and its Headquarter is in Germany. DHL operates in more than 220 countries with providing end to end solution of logistic. DHL business is in four segment first one is Air express, supply chain, freight forwarding and Blue dart express due to this capacity they are leader in world market. DHL main competitors are FedEx, USP and others. A far as DHL strategy is concern they are looking at their business from ground to top. Some of their strategy is following- 1. Provide solution of problem- Their business strategy says If you are doing business than you need to understand that why I am in this business. Once you understood the problem than provide solutions of that problem for doing great business for long run. 2. About your competitor- According to this point they says that first you
Read more