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DHL is a global leader in world market having 43% market share. The name DHL derived from its founder name which is Adrian Dalsey, Larry Hillblom and Robert Lynn. This company has been established in 1969 and its Headquarter is in Germany. DHL operates in more than 220 countries with providing end to end solution of logistic. DHL business is in four segment first one is Air express, supply chain, freight forwarding and Blue dart express due to this capacity they are leader in world market. DHL main competitors are FedEx, USP and others. A far as DHL strategy is concern they are looking at their business from ground to top. Some of their strategy is following- 1. Provide solution of problem- Their business strategy says If you are doing business than you need to understand that why I am in this business. Once you understood the problem than provide solutions of that problem for doing great business for long run. 2. About your competitor- According to this point they says that first you

You might have heard about Limited Edition. It was concept of publishing industry but now this is concept of Marketing which marketers used to implement while launching of products or rejuvenating. Initially company were using this strategy for automobile and consumer durables and now it is being used for any products either it is FMCG or consumer durables. The main logic of this concept is to create excitement about product in market and aware the consumers about products very quickly and of course this is most profitable way. Why it is profitable because when product comes with limited edition consumers wants to pay high price because product is loaded with features or unique in market. Initially companies were not using this strategy often but now it became part of marketing strategy.There are various reasons for doing this type of implementation but I will write about few reasons of "Limited Edition" these are followings- 1. Brand Rejuvenation- This is the very first reas

Indovation ! As it name suggests that it is derived from India. Yes this is right that this is a new concept of marketing. In other word I can say that this concept was evolved in Indian market but now it came in picture. Basically this concept has been raised by Country head and Managing Director of Renault India "Slyvain Bilaine". He spend more than four year in India and now realizing fact of Indian market because he have gone through the various complex process which is involved in Indian market. He says that India is such a country which can manage everything with minimum resources at any time. More Important is that If any person can manage his business in India it means he is master in Business. For Instance He has given example of Mahindra Renault India. When they launched product called Logan in Indian market he faced lots of difficulties and at the end Logan failed. Logan comes under low cost mid sized car at a price of approx 5 lac. Unfortunately Logan failed in In

Marketing Myopia is a term used in marketing which has been written by Theodore Levitt. Basically this concept talks about short sightedness of an Industry or any product or services by company or marketers. In this post I will write about this concept in brief with example for better understanding. According to Mr. Levitt they started talking about first Railroads. In case of railroads there was not a fault in management however there were fault in vision of long term. They took railroads only in terms of railways instead of taking in entire Transportation solution. This concept say that instead of taking it in one way of solution they should take in to in a way of entire solution. So, this is what we called as Marketing Myopia. They are giving excuse that car and other transportation services have destroyed the drastic growth of this sector. Again there is time to think out of the box. Second example is the Bollywood industry again there is also same problem. In case of Bollywood wha

Lenovo a Chinese based computer technology company which is dealing in laptops, desktops and other related business. Lenovo acquired former IBM PC computer division in 2005. It is fourth largest computer brand in the world. Initially Lenovo was operating only in china after that it came to India in march 2006. Talking about new business model which has been introduced by Lenovo in India. Basically this Business model has came in June 2008 and established marketing hub in Bangalore. Now the big question here is that from Bangalore Lenovo will operate in entire world (wherever company is dealing) and will do all types of marketing activities. As far as marketers views are concern they are saying that this is a very big model because how a company can operate in world from one location. Even our late management guru C.K. Prahalad said that It would be very challenging for a company to break a traditional model which talks about that you have to integrate your marketing and communication s