Real Estates Now

This post contains a interesting case study of a product of Hyundai. Accent a entry level sedan brand from Hyundai automobile and has been launched in 1999 in Indian market. It's been 12 years to operate this brand in India market. As far as data is concern the company has sold 300000+ units. The story of this brand is very different from others. If you look at in marketing scenario this brand may die as the brand manager is getting bored from this product. This brand is oldest selling car in entry level sedan market. This brand has still decent amount of sales volumes in spite of the poor marketing from Hyundai. The brand is very much affordable and it is available in the range of 5-5.5 lacs in Indian market. This brand may die any point of time as the marketing support is very less still brand is surviving due to their performance and value for money. There could be one more factor towards success of this brand is that lack of competition. Many of the brand entered in to this seg

Today I will write about basic principles of Customer Service . The reason for writing this post is these days lots of companies are facing problem when it comes to customer service be it National or International company. I would say National companies are facing more problem compare to International after having great knowledge about local customers. Before starting kindly make your mind that Customer Service is not a Rocket Science , still companies are unable to cop up with situation. In this post basically I will focus on a specific Gurgaon based Real Estate company. This company is suffering from great customer dissatisfaction. I must say that top management is doing their best but the main problem is not at the right time or right place. The quote of management guru Prahalad applies here and is like this “Put your strategy at right time on right place. First of all I will write about few basic principles of customer service. 1. Indentify the origin of Problem - The main