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Showing posts from February, 2017

Will Patanjali Survive at Mass Level

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To start with the basics Patanjali has started the journey from 1997 as a healthcare shop and incorporated in 2006 as a Company to sell other products. As of now company owns as many as 390 products across Personal care, Foods, Healthcare & Beverages. Patanjali has grown by leaps and bounds by over the past years. Patanjali 2015-16 sales turnovers is apprx 5000 crores and company is targeting the revenue of 20000 crores by 2020. As of now Patanjali Marketing Strategy depends on two facets only, which are described below:- Ayurvedic Products - When Patanjali started it journey as a healthcare shop it targeted to cure human diseases through Yoga therapy and Ayurvedic Products. Patanjali did the nice thing to penetrate the market with Ayurvedic product and created the awareness about Ayurvedic product in the market. Now a days we can see several people using Patanjali products and you can see the availability almost everywhere.