Concept of old to new version Car


This is very popular concept which work all over the world. As far as my understanding is concern mostly Automobile company is doing this. There could be two reason one is consumer can be irritated from same product using more time and others company can make more profit and brand Image by Introducing new one with customer satisfaction. We cannot say it work all the time because these days consumers are tech-savvy and aware about trends of market. Having said that If company has clear target group with clear positioning along with good strategy they can win. I have few example of these concept.
OLD VERSION to NEW VERSION
1. Maruti Versa to Maruti Eeco
2. Toyota Kijang to Toyota Qualis
3. Maruti Zen to Maruti Estilo

These are the example of this concept right now I am forgetting this I had some more example as soon as it recall I will add here. Now talking about how far it will work in case of maruti versa to maruti eeco according to market trend it will work. If we talk about toyota qualis it did not work too well in Indian market however being an outdated model it earned money as expected.
My conclusion is If a company is doing this they should have recent market research data of consumer preference and clear positioning and looks of product. then, they can success in market.

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