Telecommunication market: flooding by new entrants

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Indian market is going to flood by various new telecommunication operator. Indian telecommunication market consists of 50000 crore. In last few years marketer has seen that each month atleast one operator came in India. The main reason could be Indian telecommunication market is growing very fastly even in the rural area mostly people have their own mobile handsets.

New entrants- Main thing here is that who are the players coming in India and there are also some players which is from the Indian. when we talk about new entrants name you will be surprise that how and why they entering in this sector because they are coming from different background. Now its very clear that their main motto is get diversified, cover more market and of course profit. Following are the name of few new entrants-
1. Luminous- Basically this company is enterning with wynn telecom. Luminous is dealing with power and energy saving industries. Now you can understand such a drastic diversification. As far as company's source is concern intially they will come with 7 dual sim models under price of 5000. Indian cine actor Saif ali khan will endorse this brand.
2.Frvon- Basically this brand is from olive communication and lauched mobile handset in Indian market last month. Olive is targeting on rural market it has range of 9 mobile and price starts from 999.
3. Airfone- this company has came in this sector along with more than 9 models of mobile handsets. Basically company is targeting price consious consumers.
4. INQ- This company has tie-up with aircel, main motto of this company is to get touch with social networking sites. They are urban consumers.
5. Micromaxx- Basically Micromaxx came mobile handsets market in 2008. First of all they launched first phone for Rural market with handsets name Micromaxx X1i. Proposition of this phone is 30 days battery life. I will this ia very good point chosen by company becasue they understood that less availability of electric in rural market. Right now Indian cine actor Akshay kumar is endorsing this brand. This brand is spending huge money in IPL in terms of advertising.
6. Karbonn

Many more players which can enter into market Microsoft, Etisalat, Google Nexus one and more........

Point of success- Now point here is how they will become success in this extremely competitive market. One thing I can say that here could be one thing where compnay can get success is called "Service". Service could be pre sales serive or post sales service. Service is the only thing where these company can differentiate themself from the crowd. In this market mostly companies are paying attention on Latent Demand. That's what they are prefering browsing facilities, camera, different music formats and many more.

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