Retailing Concept: Store within store

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This is a new concept which is running in retailing business called"Store-within-Store". This concept is all about many retailer can operate in same retail mall. In other words you can say store owner will give permit to his competitor/retailer to operate in this store on the basis of agreement.Recently Retail tycoon Kishore Biyani announced that they will work on this concept.

How they will work- According to Central mall owned Kishore biyani who recently told that now they will operate in this system. It is like this any retailer can operate in central mall. Either it is Reliance group or Raheja group. If you will enter in central mall you can find many retailers who is competitor of Biyani group is operating in that store.

Who will get benefits- Of course, Indian consumer will get benefit because they are getting everything from one place along with different brands. Retailers will have different choice which can satisfied consumer need. If you will go in that store you can purchase product of Big bazaar, reliance and many more which will satisfied your needs.
One thing which would be very interesting for consumers and retailers is they can control over price and cost. Retailers can save cost by this way and consumer can get equal range of price from different price. No one can have monopoly on price of certain product.

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