Real Estates Now

Ford which is American based Automotive company recently launched compact(small) car in India. As I had earlier posted that in India small car segments is going to give very tough competition within the segments and outside as well. Name of the car is"FIGO". This car has made using 90 percents local components even local color specially for Indian market. Target group of this car is newly married couple and ambitious professional. If we talk about player in this extremely competitive market is followings: well established Maruti Suzuki and Hyundai and also Nano from Tata motors, Beat from General motors. new entrants are Volkswagen, Honda, Toyota, Fiat and Renault& Nissan. this car is in two version diesel and petrol as well. Price of this car is 3.49 lac for petrol with mileage of 15/km where as 4.47 lac for diesel with mileage of 20/km. Figo is totally made for Indian market with using local components. Positioning of car is "Car for Sandeep", which means pers...

Dear readers, Very soon I will write about marketing strategy of Ford FIGO (small car) for Indian market. please wait, two days more.................... Exam is going on.

There is clear indication is according to Hit wise intelligence that last 13th march Facebook took over No. 1 website Google. According to report last week Facebook surpasses Google by over 0.4% market share is US market. Data says last week US market share of Facebook was 7.07% where as Google was 7.03%. Facebook is growing aggressively in networking sites. there are also some news about that Buzz is going to eat market share of Orkut. now this news is going to revise the advertisement policy of many companies because now mostly company will advertise on Facebook. Data says people are now spending mostly time of Facebook rather than Google. Dear readers, sorry for inconvenient nows day my final exam is on head. so, I am totally busy for three days. As soon as exam will over again I will continue with you along with your MARKETING FACT.

This is new concept of marketing called"Smallketing", where various companies are doing business or trying to do. let's see what is mainly this concept is focusing on marketing of small products it could be car, laptops, mobiles, garments, real estate, consumer durables, motors and many mare.... this concept can works in two ways they are following- 1. For BOP(bottom of pyramid) segments - If we talk about small cars, beverages and cold drinks, motors. let's see how it work In our country mostly consumer belongs from this segments and they are totally aspired. company which understand value of this customer can win this segments. we have many examples of this Tata nano, Tata starbus, Small coke, alcohal in small pack, chota refrigerator and FMCG products with small packaging. whatever example I have given here they all are winning or about to win in this segment. Thanks to Prof. C.K.Prahalad who bought concept "Fortune at the bottom of the pyramid". so, now ...

After decades there has been drastic changed in Japanese consumers. Now this is very crucial time for marketers who were operating in Europe, US,Japan and other countries because behave of consumer is changing in these countries. so, company cannot find difference between Indian consumers and these country's consumer because they all are becoming value conscious. coming to the point what change has been occured over a period of time in Japanese consumers. 1. spend money to save time Vs spend time to save money - Initially Japanese consumers were spending more money for saving his/her time but now, they want to spend time for saving of money. 2. Drastic increase in sales of private label brands - decades before they had more money and they were willing to pay for good quality product at high price but now, According to recent survey done by My voice Internet survey says sales of private label has increased by 4 to 20 percents. they are seeking value for money like Indian consumers...

Walmart world's largest U.S based retailer is providing lowest price product either it is fmcg or any others. the very first reason is amazing supply chain management,tough negotiator and highest spending on Information technology. Details are followings- 1. Tough negotiator - when they purchase any materials from vendors they make sure that no one sell cheaper and better than this,only than they finalize deal. there negotiator is master in negotiation with vendors or manufacturers. 2. Bulk purchasing - very second reason is they purchase in Bulk because they believe in high volume with low margin. let's see how they purchase items If a manufacturer produce product which cost of production(exclude sales&marketing) is 10 lac in one year and company spend 5 lac for sales&marketing, then walmart will say please give this product to me @12 lac direct from manufacturer plant. so, there is no harm for company or walmart because company is getting direct profit of 3 lac and wa...

Definitely it works, I have seen lots of negative publicity where it worked very much. how company gains from this types of publicity. what happened when people get news/rumors about anything they want to try at least once because they may be or not have tried such product or services before so, he is totally eager do know about rumor that is it true or not. his main motto is to prove that it is wrong or right In that way company get benefited because If product/service is really bad then by way of trying company can Increases volumes or popularity but if it is good then absolutely it will gain. I have few example of negative publicity- 1. KURKURE CONTAINS PLASTIC- this was rumor in market at that time people wanted to try at least once for sake of purchase. If any customer who did not take kurkure regularly they also purchased because they wanted to prove via burning of kurkure but at end It comes false that KURKURE DOES NOT CONTAINS PLASTIC. 2.It work very well in Bollywood industry ...