Dear readers, Very soon I will write about marketing strategy of Ford FIGO (small car) for Indian market. please wait, two days more....................
This is the very old concept of marketing but marketers are realizing now. First of all I must tell you about this concept in simple way"Cannibalizing means when newly launched product start eating the market share of existing product. In other word when companies are going to extend there line of products it happened. It mostly happens in Automobile sector but not with all companies. Maruti Suzuki is the great victim of this concept. Further I will write about each and every aspects of this concept with examples mostly in Indian context. Reason for cannibalize - The very first reason is company does not have clear positioning of product. Second one is lack of effective target market because when you are launching the new product in market you are targeting the same customer who is your own for existing product. And of course third one is bad marketing of product. Somewhere timing of launching product is also responsible for that. According to me most obvious reason is why they ar...
Toyota a Japanese automobile company and world's largest automobile company in terms of sales. Now a days company is facing crisis this is due to recall of their vehicles(Toyota Prius) which has some sort of problem in brake and accelarater. Why this is a case of overconfident because when company got news about problem in few cars. They were fully confident that they can handle this problem effectively but fact is not like this. Now they are going to become victim of overconfident. According to company's philosophy "each problem provides opportunity for improvement". That's what company is facing problem. According to analysts the main reason for this recall is higher growing rate and other factors as well. so, being a company who believe in Just-in-time facilities how they are facing this types of problems. Now when Toyota started repairing millions of defected car they were not able to handle it. The very first and recent reason is Arrogance which the company h...
To start with the basics Patanjali has started the journey from 1997 as a healthcare shop and incorporated in 2006 as a Company to sell other products. As of now company owns as many as 390 products across Personal care, Foods, Healthcare & Beverages. Patanjali has grown by leaps and bounds by over the past years. Patanjali 2015-16 sales turnovers is apprx 5000 crores and company is targeting the revenue of 20000 crores by 2020. As of now Patanjali Marketing Strategy depends on two facets only, which are described below:- Ayurvedic Products - When Patanjali started it journey as a healthcare shop it targeted to cure human diseases through Yoga therapy and Ayurvedic Products. Patanjali did the nice thing to penetrate the market with Ayurvedic product and created the awareness about Ayurvedic product in the market. Now a days we can see several people using Patanjali products and you can see the availability almost everywhere. ...
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