Dear readers, Very soon I will write about marketing strategy of Ford FIGO (small car) for Indian market. please wait, two days more....................
This is the very old concept of marketing but marketers are realizing now. First of all I must tell you about this concept in simple way"Cannibalizing means when newly launched product start eating the market share of existing product. In other word when companies are going to extend there line of products it happened. It mostly happens in Automobile sector but not with all companies. Maruti Suzuki is the great victim of this concept. Further I will write about each and every aspects of this concept with examples mostly in Indian context. Reason for cannibalize - The very first reason is company does not have clear positioning of product. Second one is lack of effective target market because when you are launching the new product in market you are targeting the same customer who is your own for existing product. And of course third one is bad marketing of product. Somewhere timing of launching product is also responsible for that. According to me most obvious reason is why they ar...
Congratulations Delhi Delhi Development Authority approved the Delhi Land Pooling policy on the meeting conducted by the Lieutenant-Governor Anil Baijal in Delhi. Now, this Land Pooling policy attends for the final approval. The Ministry of Housing and Urban Affairs need to provide the final approval for this policy. With the help of the new scheme, the DDA will pool the parcels of land owned by the developers, individuals or builders. After this, they develop the land and return to the landowners. The modified land pooling system helps to replace the procedure of the land acquisition wherein the state government has acquired the land by providing the fixed price to the land. Through the low price as well as the forceful acquisition complaints, this land poling system became the disliked the land parcel in the past three years. The new scheme is expected to unlock a wide range of the parcels for the cost-effective development and housing. Modified Land Poo...
As their prospective buyers stay away due to lock down, developers/realtors are banking on technology tools to woo their customers. Elite 4 OPC Pvt Ltd a Delhi based RERA certified Realtor which has sold 40 homes with the help of technology/sub associates in the last quarter when lock down was announced. In the conversation had with Mr. Vikash Choudhary SSM of Elite4 OPC has said their Sales team is more focused towards problem solving instead of being seller of a product. We train our team to solve the clients problem and understand their need before selling the product. Much before Govt announced the lock down our team was well prepared to tackle the lock down period as our management was observing the world situation about Covid-19 Now a days there are few things which is driving the sales of property which needs to be elaborated to customer...
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