Dear readers, Very soon I will write about marketing strategy of Ford FIGO (small car) for Indian market. please wait, two days more....................
This year HUL is going towards Ad war campaign.In first week of march when HUL launched a tvc ad where they were directly challenging to his competitor P&G. The ad was particulary for their prestigious brand called Rin from HUL and Tide from P&G. In this ad Rin was directly challenging to his competitor Tide. After that when P&G took the help of court then HUL had to discontinued his ad this was 1st round of ad war between Rin and Tide. Again, recently HUL has launched same types of ad war which you can call 2nd ad war but in this campaign Unfortunatly Rin is not pointing out Tide. In this post I will give you overview of both war and analyse also. 1st round of War - It is like this when last month HUL launched tvc ad where they were targeting to P&G. In that particular ad HUL was conveying to consumer that Rin is better than Tide. watch the ad-http://www.youtube.com/watch?v=aQQc4YlNnkI. Ad was like this two women was waiting at bus stop and looking for her child who wi...
Amaravati, the new capital of Andhra Pradesh, is being constructed by innovative land-pooling mechanism without the use of the Land Acquisition Act. Impressed by Andhra Pradesh chief minister N. Chandrababu Naidu's land pooling scheme for building his dream capital Amravati , the Pune officials are mulling over making it the base of the rehabilitation package for farmers losing plots in Purandar - the proposed international airport site. Those who held land on June 2, 2014 and sold it to the government to carve out the new capital will benefit from the tax waiver. Over 20,000 farmers have given up land under the Land Pooling Policy (LPP) for the development of the new capital city. The exemptions are retrospective and are applicable for transfer of capital assets, both land and buildings. So shouldn’t Delhi be given the same priority? After notification, the land-pooling policy of Delhi was currently languishing due to lack of political will, thereby leading to ...
Once India was called sone ki chidiya(Golden bird) for its prosperity, intellectual, culture. so, we are going to make it happen. Here two questions arises first one is"Does wal-mart succeed in India" and second one is" Can Future Group compete with wal-mart". First of all I will give some sort of introduction about both the Companies. Future Group - Future group is a India's largest retailers led by Kishore biyani. company has total 22 retailing formats ex- Big bazaar, Pantaloon, Brand factory, star, Depot, Blue sky, Future insurance, Future capital and many more............! Charming face of retail Kishore biyani know the pulse of Indian consumers, that's what the book called "It happened in India" written by Mr. Biyani get sold 100000 copywhich is highest number in any business book. Big bazaar has core competency in visual merchandising and product portfolio. they have presence in mostly retail businesses. Wal-mart - American based retailer ope...
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