Dear readers, Very soon I will write about marketing strategy of Ford FIGO (small car) for Indian market. please wait, two days more....................
In this post I will write and give you some links of best"Banned commercials" ads. As far as my understanding is concern these types of ads are totally unethical. I cannot understand how the managers and Management are taking decision and giving permission for these types of stuff. As I know the very first reason could be publicity about product and company and others may be. You cannot watch this types of advertisement with your family. let's click on the following link and watch the ad. 1. Microsoft XP http://www.youtube.com/watch?v=MATGJBZl1Lg 2. Amul macho http://www.youtube.com/watch?v=UPOqDhOuYl0 3.Volkswagen http://www.youtube.com/watch?v=Ow0a06gsiF4 4.Levi's http://www.youtube.com/watch?v=CSG807d3P-U 5.Pepsi http://www.youtube.com/watch?v=Y6dFg0fE8T0 6.7up http://www.youtube.com/watch?v=EhT2m0gMYHw 7.Mastercard http://www.youtube.com/watch?v=AGnaFq_7wJM 8.Zazoo condoms http://www.youtube.com/watch?v=nojWJ6-XmeQ 9.Peugeot206 http://www.youtube.com/watch?v=C8bSj...
Logan is a sedan segment car from Mahindra Renault (JV) company. In 2007 Logan has launched in Indian market. Renault is a French based car makers entered into India with the help of Mahindra & Mahindra. M&M is providing sales and distribution channel to Renault as far as agreement is concern. Unfortunately, Logan is messing up in market due to bad marketing strategy with excellent product.This is the case of Good product struggling in market with bad strategy. Fault in strategy - The very first one is they entered into Indian market with M&M and according to joint venture M&M will support them for sales and distribution. Second one is at the same time Renault announced that they will do JV with Bajaj for small car segments. Now being a management student I can say and its very obvious that If you are operating in same segment with two different player you cannot success because it can create dispute between two company. By the way same thing happening with these compan...
This year HUL is going towards Ad war campaign.In first week of march when HUL launched a tvc ad where they were directly challenging to his competitor P&G. The ad was particulary for their prestigious brand called Rin from HUL and Tide from P&G. In this ad Rin was directly challenging to his competitor Tide. After that when P&G took the help of court then HUL had to discontinued his ad this was 1st round of ad war between Rin and Tide. Again, recently HUL has launched same types of ad war which you can call 2nd ad war but in this campaign Unfortunatly Rin is not pointing out Tide. In this post I will give you overview of both war and analyse also. 1st round of War - It is like this when last month HUL launched tvc ad where they were targeting to P&G. In that particular ad HUL was conveying to consumer that Rin is better than Tide. watch the ad-http://www.youtube.com/watch?v=aQQc4YlNnkI. Ad was like this two women was waiting at bus stop and looking for her child who wi...
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