Dear readers, Very soon I will write about marketing strategy of Ford FIGO (small car) for Indian market. please wait, two days more....................
The national capital is set to get a state-of-the-art convention centre on the lines of the ones in Shanghai, Hong Kong and Singapore for hosting exhibitions, trade fairs and summits of international standards. To be constructed in Dwarka’s Sector 25, three kilometers from the IGI airport in south-west Delhi, the two-phased project was approved by the Union cabinet in November while the contracts were awarded last week. Architects working on the project, billed as one of the biggest in Asia, said it is conceived as a smart, zero energy, world-class facility designed for an events like G-20 summit. The exhibition-cum-convention centre in Dwarka and its allied infrastructure which includes, an arena, primary structure, Delhi Metro, road connectivity, hotels and office spaces, is being constructed at an estimated cost of ₹25,703 crore. It will be completed by 2025, a statement of Union ministry of commerce and industry informing about the Cabinet decision said.
You might have heard about Limited Edition. It was concept of publishing industry but now this is concept of Marketing which marketers used to implement while launching of products or rejuvenating. Initially company were using this strategy for automobile and consumer durables and now it is being used for any products either it is FMCG or consumer durables. The main logic of this concept is to create excitement about product in market and aware the consumers about products very quickly and of course this is most profitable way. Why it is profitable because when product comes with limited edition consumers wants to pay high price because product is loaded with features or unique in market. Initially companies were not using this strategy often but now it became part of marketing strategy.There are various reasons for doing this type of implementation but I will write about few reasons of "Limited Edition" these are followings- 1. Brand Rejuvenation- This is the very first reas...
In this post I will write and give you some links of best"Banned commercials" ads. As far as my understanding is concern these types of ads are totally unethical. I cannot understand how the managers and Management are taking decision and giving permission for these types of stuff. As I know the very first reason could be publicity about product and company and others may be. You cannot watch this types of advertisement with your family. let's click on the following link and watch the ad. 1. Microsoft XP http://www.youtube.com/watch?v=MATGJBZl1Lg 2. Amul macho http://www.youtube.com/watch?v=UPOqDhOuYl0 3.Volkswagen http://www.youtube.com/watch?v=Ow0a06gsiF4 4.Levi's http://www.youtube.com/watch?v=CSG807d3P-U 5.Pepsi http://www.youtube.com/watch?v=Y6dFg0fE8T0 6.7up http://www.youtube.com/watch?v=EhT2m0gMYHw 7.Mastercard http://www.youtube.com/watch?v=AGnaFq_7wJM 8.Zazoo condoms http://www.youtube.com/watch?v=nojWJ6-XmeQ 9.Peugeot206 http://www.youtube.com/watch?v=C8bSj...
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