Retailing Concept: Store within store

-

This is a new concept which is running in retailing business called"Store-within-Store". This concept is all about many retailer can operate in same retail mall. In other words you can say store owner will give permit to his competitor/retailer to operate in this store on the basis of agreement.Recently Retail tycoon Kishore Biyani announced that they will work on this concept.

How they will work- According to Central mall owned Kishore biyani who recently told that now they will operate in this system. It is like this any retailer can operate in central mall. Either it is Reliance group or Raheja group. If you will enter in central mall you can find many retailers who is competitor of Biyani group is operating in that store.

Who will get benefits- Of course, Indian consumer will get benefit because they are getting everything from one place along with different brands. Retailers will have different choice which can satisfied consumer need. If you will go in that store you can purchase product of Big bazaar, reliance and many more which will satisfied your needs.
One thing which would be very interesting for consumers and retailers is they can control over price and cost. Retailers can save cost by this way and consumer can get equal range of price from different price. No one can have monopoly on price of certain product.

Comments

Post a Comment

Popular posts from this blog

Marketing Myopia : A complex Marketing concept

-
Image
Marketing Myopia is a term used in marketing which has been written by Theodore Levitt. Basically this concept talks about short sightedness of an Industry or any product or services by company or marketers. In this post I will write about this concept in brief with example for better understanding. According to Mr. Levitt they started talking about first Railroads. In case of railroads there was not a fault in management however there were fault in vision of long term. They took railroads only in terms of railways instead of taking in entire Transportation solution. This concept say that instead of taking it in one way of solution they should take in to in a way of entire solution. So, this is what we called as Marketing Myopia. They are giving excuse that car and other transportation services have destroyed the drastic growth of this sector. Again there is time to think out of the box. Second example is the Bollywood industry again there is also same problem. In case of Bollywood wha...
Read more

Govt would complete its PMAY target much before 2022: Housing Minister

-
Image
Union minister  Hardeep Singh Puri  today said the government would complete its target of building 11 million homes under the Pradhan Mantri Awas Yojna much before 2022.  Refuting some media reports that the pace of the scheme was slowing down, the housing and urban affairs minister said that he has informed Parliament regarding the progress of the government's flagship scheme, under which 4.5 million houses would be sanctioned by the end of March.  Puri was speaking at a national workshop on Urban Livelihood Mission ceremony organised by his ministry here.  "I see the scheme progressing at a fantastic rate. I often come across narratives which are ill-informed, without any basis. On the issue of Pradhan Mantri Awas Yojna, our assessment is that we need to build 11 million homes by 2022.  "The scheme was started in June 2015. By end of March we would sanction 4.5 million homes. Five years are still left (to fulfill) the scheme's target. We will be able ...
Read more

Why not Business in: BIHAR

-
Image
Initially positioning of Bihar was "CRIME" but now days it has been changed repositioning of Bihar is "MIRACLE GROWTH". The question arises here how and why it happened reason is like this thanks to Honorable chief minister of Nitish kumar who was giving speech in gandhi maidan patna that if I do not come true on my promise please hang me in this ground in front of people of Bihar. As I think really state is going to way of changing but this is miracle changing. According to recent data growth rate of Bihar is 11.03 second after Gujrat in India. why it is so because cosumption pattern is changing in state. now people do not have fear of crime this is due to tight administration of Government. According to INTERNATIONAL FINANCE COMMISSION title of "Doing business in India 2009" they has rated Bihar second position after New Delhi. why it is so because starting business in Bihar is less expensive. Coming to point of ownership of consumer durable in urban Ind...
Read more