Real Estates Now

This is a story of Greek Crisis, which started almost few months ago. It is like this when European country wanted to dominate world. Therefore they formed a Union called "European Union". This Union comprises of 27 countries few of them are France, Germany, Greece, Poland and Sweden. The reason for building that Union was dominating world, Internal strength to face challenges in near future and explore the opportunity. Things were running smoothly but there were problem with Greece. Greece standard was not up to the mark as compare to other European countries. This country was not able to match their living standard with their Union. But Greece wanted to catch up those country in terms of living standard, growth and other things which is relevant for growth of country. Then they thought that yes, we want to catch up those country at any cost. That's what Greece started borrowing debts from different institutions for developing the country. Even they started expending mon...

After appearing the name Reva along with Mahindra looking nice and sounding trust and healthy. Yes, It is my opinion and consumers also when any new things comes with trusty and worthy name it looks good from all parameters. Recently M&M has acquired 55.2% stake in Reva car and now it will operate with full energy. In marketing terms it is called"Strategic Alliance. Reva is a car from great entrepreneur called Chetan Maini. Maini has done his engineering from Michigan.Maini started rolling out this car in market with support of Detroit's General Motors and Silicon valley VC fund draper Fisher Jurvetson (DFJ). In this post I will talk about great story of Mahindra Reva. Earlier Maini was supporting GM in terms of technology. As soon as alliance has announced GM snapped all tie-up with Reva. Marketers stated commenting on this even GM Representative also commented on this. They told that there is no any value for this alliance and other things. First I will write about facto...

Whenever any person(job seekers) heard "Sales" they got afraid. Consider these point and remove fear of sales. The very first question here arises is why selling is complex now a days. In early days employees, students, companies does not had any fear about sales due to less competition. However In this age really selling is very complex task. People can say that sales is easy when they enter into market after that you can ask him/her. As far as my experience is concern I would say you can sell very easily but there should be some specific condition strategy. Somewhere companies are also responsible for that but except few companies they put totally pressure on sales people and sales management. If you see the data there is high attrition rate in BPO and other sales category companies. R...

The fiat is a car produced by Italy based company. In this post I will be discussing only about Fiat500 model in Indian context. People used to call it Baby Fiat. This car has been launched in 2008 in Indian market. Fiat500 is competing globally with New Beetle from Volkswagen group and mini BMW. If we talk about in the global context it is a successful car. However this car is struggling in India market. In the early age of market this Fiat's car was choice of Indian consumers. As far as news are concern in India Fiat has some sort of problem with distribution channel. Here I am giving some marketing fact of this case- 1. As far as Fiat500 is concern the price of this car is around 15 lac which is less than New Beetle. But interesting point is having two years of launch in India they could sold only 68 units where as New Beetle is concern they sold 280 units within 5 months of launch even after quoting 5 lac more price than Fiat500. 2. Second point here is that Fiat500 is sharing ...

Before coming to the topic please don't get confused that M&A are same. Merger means when two companies are coming in one way to do business that is called Merger, where as Acquisition means when one company acquires another company.Merger & Acquisition is going to woo the market of Asia pacific and specially India. In the past two years India and other strong Asian countries has shown much interest towards M&A. Even there were recession in the world but these countries has shown dare to acquire companies from outside of origin and from different market. The more interesting fact is initially there was concept that developed countries was acquiring companies from developing countries. However marketer has changed this views and now it happened reversely. In the last few years Indian companies has acquired different multinational companies. Now I will talk about benefits of M&A these are followings- 1. More market coverage - The very first is companies are getting mo...

In this post I will be talking about Volkswagen India a German based company. Volkswagen has came India in 2001 and they are going to complete the journey of ten years. Giving some sort of view about Volkswagen group. It represent 9 brands at global level and 3 brands in India. Which comprises Skoda, Audi and Volkswagen. Don't get confused with Volkswagen and Volkswagen group they are separate. VG is a parent company where as Volkswagen represent a brand. Basically Volkswagen targeting entire Indian market with different models with of course value for money. In India Volkswagen represent with five brands these are followings- Polo, Beetle, Jetta, Passat, Toureg, Phaeton. In 2009 polo which comes under hatchback segment and started rolling out car since 2009 from Pune plant. When Volkswagen started rolling out its car from Indian plant and they have done great marketing of its products and it seems that in a way of success. Initially they have bombarded market with print and TVC ad...

Hindustan Unilever ltd a market leader in FMCG segment is struggling now a days in market for sticking at own point. In other word for last few months HUL share has been declined. FMCG market comprises of 86,000 crore where HUL has strong holds on soap, detergents and household segment. In this segment HUL holds 49% market share. The more interesting point is competitor attacked HUL where they had strong hold and sales declined by end of third quarter. Management board had given target of 10% but by the end they could achieved only 5% in Indian market. That leads to fire on Nitin parapanje CEO of India division and visit of Unilever CEO paulman to retailer and distributors. In this post I will explain cause and effect relationship and concept of marketing related with topic. Marketing theory says being a market leader company should not be aggressive on attacking. They should focus on how to protect market share and be at the top. That's why sir Cotler had described defense strateg...

This is the very old concept of marketing but marketers are realizing now. First of all I must tell you about this concept in simple way"Cannibalizing means when newly launched product start eating the market share of existing product. In other word when companies are going to extend there line of products it happened. It mostly happens in Automobile sector but not with all companies. Maruti Suzuki is the great victim of this concept. Further I will write about each and every aspects of this concept with examples mostly in Indian context. Reason for cannibalize - The very first reason is company does not have clear positioning of product. Second one is lack of effective target market because when you are launching the new product in market you are targeting the same customer who is your own for existing product. And of course third one is bad marketing of product. Somewhere timing of launching product is also responsible for that. According to me most obvious reason is why they ar...

As name suggests that company owned store means stores owned by company or manufacturer and Independent store means any store where companies are putting their products for sell. The point here is mostly companies are operating in these two dimensions. You have lots of example of these case like Nike, Apple, Reebok, Puma and recently launched Microsoft. These companies are selling their through company owned store and Independent store but this is not enough even in the same mall these two operators are running their businesses. You can see the competition within himself. However the question here arises is Does is matter of crash or coexistence???????????? Answer is in both the way they are doing best from company point of view and customer point of view apart from some assumptions. Recently world leading Microsoft has opened its own store to compete with innovative Apple.According to research done by faculty of kw they say that both are doing great in their own ways but there are som...