Volkswagen India: Wooing the market
When Volkswagen started rolling out its car from Indian plant and they have done great marketing of its products and it seems that in a way of success. Initially they have bombarded market with print and TVC advertising.
New Beetle-Mostly marketer has been fear that does beetle would be success in India market or not. I wold say this car is for the person who is looking for totally different. However when you will know the fact about that car got surprise. I am giving some view about this car the car is very small and looking totally different with price of 20.45 lac. According to recent data published by company they are saying even if there price are high in context of Indian market still they got great response from customers. Within three months they sold approx. 300 units of this brand. If this is not enough, there are waiting list two-three months of this brands. Basically company is importing this brand from mexico. Now, no one can say that Indian market is not for high-end and luxury cars.
I am sure Volkswagen is going to get high premium segment In that market and will be success.
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