The concept of private label brand is peaking pace in retail industries. If you are in chennai than it is very difficult to find paste of mustard(masala of fish). India's largest retailer future group some year ago introduced this paste called KASUNDI but you can find this paste where there is popularity of fish quisine like-west bengal. Coming to the point that why retailer are keeping this private label as I know there is two reason first is highest profit margin and another is category killing. Mostly retailer are doing this business for popularity of his brand and for higher margin. Big bazar has own brand in apparels like blazor of KNIGHTHOOD. which is very less price with discount it cost 600 only. Private label brand are available in less price with somewhere less quality. Recently I visited star bazar part of Tata enterprises. when I was purchasing FMCG product at ground floor got suprised. Mostly branded product were assorted with private label with same packaging. this is the concept which is called category killing because in same reckthere were all side noodles of maggi but in between there were noodles of star bazar. coming to point of profit margin experts and marketers says in private label there is margin of 25-30 percents which can go upto 40 percents where as in branded products margin is hardly 14-15 percents. the reason is in private label company does not too much expend on advertising on tv and Internet hardly they advertsie in print media and local radio, newspaper etc. private label brand can differntiate retail store from others which is good for any retailers. according to me private label brand will not work in consumer durable. so, at end I would say private label brand can uniqueness for retailers and easy,cheap and convienent for consumers so, there is profit for both. till now as I know star bazar is master in private label branding.
Delhi/NCR: In a sign that could signal the beginning of a recovery in the real estate market especially in affordable housing market and mid income segment post lock down. Affordable housing market continued to be the mainstay of demand as the contribution of this segment to the overall sales in tier 1 cities including Mumbai, Delhi-NCR, Bengaluru, Pune Hyderabad Chennai, Kolkata and Ahmedabad. New launches are driving sales in affordable segment across the Delhi-NCR. Mostly mid-income and affordable housing are leading the sales. Recently few new launches has been sold entirely in less than a month. Lower home loan rate, PMAY subsidy scheme and necessary impetus by the government to the affordable housing is playing crucial role at this juncture. As the prospective buyers stay away due to lock down/COVID, Delhi based RERA certified realtor Elite Fore Realty OPC Pvt Ltd has sold more than 80 units in affordable housing segment till date said Mr. Vikash Choudhary AGM-Sales of...
Indian market is going to flood by various new telecommunication operator. Indian telecommunication market consists of 50000 crore. In last few years marketer has seen that each month atleast one operator came in India. The main reason could be Indian telecommunication market is growing very fastly even in the rural area mostly people have their own mobile handsets. New entrants - Main thing here is that who are the players coming in India and there are also some players which is from the Indian. when we talk about new entrants name you will be surprise that how and why they entering in this sector because they are coming from different background. Now its very clear that their main motto is get diversified, cover more market and of course profit. Following are the name of few new entrants- 1. Luminous - Basically this company is enterning with wynn telecom. Luminous is dealing with power and energy saving industries. Now you can understand such a drastic diversification. As far as c...
I Bet-Reality Sector Boom Hello Readers , Its been almost 6 years as I am now again starting putting my thought in digital format. hope I will continue and seeking your support for valuable inputs. I am not an author nor I am involved in any kind of publication but I am a strict news follower, marketing professional and try to analyze every situation and research. These days entire India is welcoming government new move hoping to expect the turnaround of economy. I am also the big supporter of this move and totally favors cashless economy where you do all thing by just a click of button. Since the Demonetization drive has started, it is true that various business houses are feeling the heat because of non circulation of notes in the market. All are saying that it will take time to normalize the business in few weeks thereafter all will be well and people hoping for best. Since I am from Real Estate sector people around me started telling that this sector was alre...
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