The concept of private label brand is peaking pace in retail industries. If you are in chennai than it is very difficult to find paste of mustard(masala of fish). India's largest retailer future group some year ago introduced this paste called KASUNDI but you can find this paste where there is popularity of fish quisine like-west bengal. Coming to the point that why retailer are keeping this private label as I know there is two reason first is highest profit margin and another is category killing. Mostly retailer are doing this business for popularity of his brand and for higher margin. Big bazar has own brand in apparels like blazor of KNIGHTHOOD. which is very less price with discount it cost 600 only. Private label brand are available in less price with somewhere less quality. Recently I visited star bazar part of Tata enterprises. when I was purchasing FMCG product at ground floor got suprised. Mostly branded product were assorted with private label with same packaging. this is the concept which is called category killing because in same reckthere were all side noodles of maggi but in between there were noodles of star bazar. coming to point of profit margin experts and marketers says in private label there is margin of 25-30 percents which can go upto 40 percents where as in branded products margin is hardly 14-15 percents. the reason is in private label company does not too much expend on advertising on tv and Internet hardly they advertsie in print media and local radio, newspaper etc. private label brand can differntiate retail store from others which is good for any retailers. according to me private label brand will not work in consumer durable. so, at end I would say private label brand can uniqueness for retailers and easy,cheap and convienent for consumers so, there is profit for both. till now as I know star bazar is master in private label branding.
As India continues with its Coronavirus vaccination drive, the positive impact of the inoculation program will also be seen in the country’s real estate segment. If the improving housing affordability is any cue, India’s residential real estate sector is likely to witness better sales and supply in the January-March period of 2021, the lingering impact of the Coronavirus pandemic on the sector notwithstanding. In a report titled ‘India Real Estate Outlook – A new growth cycle’, property brokerage firm JLL India has also indicated that new housing supply in 2021 would continue to be in the affordable and mid-segment, with developers attempting to reap the benefits of strong pent-up demand. As per Elite Fore Realty, Sales Head-Mr. Lalit Choudhary:- In Gurgaon region Affordable Housing will drive the market because in luxury segment customer don’t have option in less budget. Hence the market will continue to surge once the lockdown restriction is eased. Another reason could b...
This is new concept of marketing called"Smallketing", where various companies are doing business or trying to do. let's see what is mainly this concept is focusing on marketing of small products it could be car, laptops, mobiles, garments, real estate, consumer durables, motors and many mare.... this concept can works in two ways they are following- 1. For BOP(bottom of pyramid) segments - If we talk about small cars, beverages and cold drinks, motors. let's see how it work In our country mostly consumer belongs from this segments and they are totally aspired. company which understand value of this customer can win this segments. we have many examples of this Tata nano, Tata starbus, Small coke, alcohal in small pack, chota refrigerator and FMCG products with small packaging. whatever example I have given here they all are winning or about to win in this segment. Thanks to Prof. C.K.Prahalad who bought concept "Fortune at the bottom of the pyramid". so, now ...
Ford which is American based Automotive company recently launched compact(small) car in India. As I had earlier posted that in India small car segments is going to give very tough competition within the segments and outside as well. Name of the car is"FIGO". This car has made using 90 percents local components even local color specially for Indian market. Target group of this car is newly married couple and ambitious professional. If we talk about player in this extremely competitive market is followings: well established Maruti Suzuki and Hyundai and also Nano from Tata motors, Beat from General motors. new entrants are Volkswagen, Honda, Toyota, Fiat and Renault& Nissan. this car is in two version diesel and petrol as well. Price of this car is 3.49 lac for petrol with mileage of 15/km where as 4.47 lac for diesel with mileage of 20/km. Figo is totally made for Indian market with using local components. Positioning of car is "Car for Sandeep", which means pers...
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