DDA Land Pooling Policy- Smart City

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Affordable Housing Will Drive Market Post 2nd Covid Wave

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  As India continues with its Coronavirus vaccination drive, the positive impact of the inoculation program will also be seen in the country’s real estate segment. If the improving housing affordability is any cue, India’s residential real estate sector is likely to witness better sales and supply in the January-March period of 2021, the lingering impact of the Coronavirus pandemic on the sector notwithstanding. In a report titled ‘India Real Estate Outlook – A new growth cycle’, property brokerage firm JLL India has also indicated that new housing supply in 2021 would continue to be in the affordable and mid-segment, with developers attempting to reap the benefits of strong pent-up demand. As per Elite Fore Realty, Sales Head-Mr. Lalit Choudhary:- In Gurgaon region Affordable Housing will drive the market because in luxury segment customer don’t have option in less budget. Hence the market will continue to surge once the lockdown restriction is eased. Another reason could b...
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Smallketing: Marketing of small product

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This is new concept of marketing called"Smallketing", where various companies are doing business or trying to do. let's see what is mainly this concept is focusing on marketing of small products it could be car, laptops, mobiles, garments, real estate, consumer durables, motors and many mare.... this concept can works in two ways they are following- 1. For BOP(bottom of pyramid) segments - If we talk about small cars, beverages and cold drinks, motors. let's see how it work In our country mostly consumer belongs from this segments and they are totally aspired. company which understand value of this customer can win this segments. we have many examples of this Tata nano, Tata starbus, Small coke, alcohal in small pack, chota refrigerator and FMCG products with small packaging. whatever example I have given here they all are winning or about to win in this segment. Thanks to Prof. C.K.Prahalad who bought concept "Fortune at the bottom of the pyramid". so, now ...
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Figo: A compact car launched in India

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