Posts

Will Patanjali Survive at Mass Level

Image
To start with the basics Patanjali has started the journey from 1997 as a healthcare shop and incorporated in 2006 as a Company to sell other products. As of now company owns as many as 390 products across Personal care, Foods, Healthcare & Beverages. Patanjali has grown by leaps and bounds by over the past years. Patanjali 2015-16 sales turnovers is apprx 5000 crores and company is targeting the revenue of 20000 crores by 2020. As of now Patanjali Marketing Strategy depends on two facets only, which are described below:- Ayurvedic Products - When Patanjali started it journey as a healthcare shop it targeted to cure human diseases through Yoga therapy and Ayurvedic Products. Patanjali did the nice thing to penetrate the market with Ayurvedic product and created the awareness about Ayurvedic product in the market. Now a days we can see several people using Patanjali products and you can see the availability almost everywhere.     ...

I Bet-Reality Sector Boom

Image
I Bet-Reality Sector Boom Hello Readers ,  Its been almost 6 years as I am now again starting putting my thought in digital format. hope I will continue and seeking your support for valuable inputs. I am not an author nor I am involved in any kind of publication but I am a strict news follower, marketing professional and try to analyze every situation and research. These days entire India is welcoming government new move hoping to expect the turnaround of economy. I am also the big supporter of this move and totally favors cashless economy where you do all thing by just a click of button. Since the Demonetization drive has started, it is true that various business houses are feeling the heat because of non circulation of notes in the market. All are saying that it will take time to normalize the business in few weeks thereafter all will be well and people hoping for best. Since I am from Real Estate sector people around me started telling that this sector was alre...

Accent : Brand which is forced to be die

This post contains a interesting case study of a product of Hyundai. Accent a entry level sedan brand from Hyundai automobile and has been launched in 1999 in Indian market. It's been 12 years to operate this brand in India market. As far as data is concern the company has sold 300000+ units. The story of this brand is very different from others. If you look at in marketing scenario this brand may die as the brand manager is getting bored from this product. This brand is oldest selling car in entry level sedan market. This brand has still decent amount of sales volumes in spite of the poor marketing from Hyundai. The brand is very much affordable and it is available in the range of 5-5.5 lacs in Indian market. This brand may die any point of time as the marketing support is very less still brand is surviving due to their performance and value for money. There could be one more factor towards success of this brand is that lack of competition. Many of the brand entered in to this seg...