Real Estates Now

Zain Mobile communication, Kuwait based mobile operator has been acquired(Not entire only African based assets) by India's no.1 mobile operator Sunil mittal led Bharti Airtel on last week march 2010. The deal has been finalized,total amout is $10.7 billions. Sunil mittal acquired this company in very sophisticated manner within one and half month. Talking about Zain,which has present in 23 countries(Africa 15 and rest are in Middles east). After acquiring this company Bharti became the world's fifth largest mobile operator. Now, Bharti has customer database of 179 millions with presence in 18 countries( India, Sri Lanka Bangladesh and Africa's 15 countries). Bharti has opportunity for operating in this emerging market with its same brand name called"Airtel". Talking about Zain it had customer database of 42 millions and presence in 15 countries of Africa and 8 countries of Middle east. Bharti is going to pay $8.3 billion and remaining amount they will take from ba...

In this post I will talk about new product which is going to launch or has been launched recently. The very first one is SACH toothpaste from my favorite company. why it is favorite because this company had helped me for doing project on Retail marketing. It has launched recently under private label brand of Big Bazaar. For this product Master blaster Sachin Tendulkar is going to endorse. Second, Star bazaar which has support of world's third largest retailer Tesco is going to launch 58 private label brand. Products will comprises organic biscuits to fruit infusion shampoo . Third one is Crest toothpaste owned by P&G which is going to launch very soon. According to news this brand was about to launch in 2005 but due to some internal reason this brand could not launched. let's see what will happened this time. Coming to the Automobile segments Mercedes launched new version of car called GL 350 CDI . According to Mumbai showroom source price of this car is 63.57 lakhs. I...

United state of America which has estimated population for (2010) 30,89,57000 and playing in dollar with power now a day trying to overcome from recession. In this post particularly I will talk about "How recession has changed consumer behavior of America. A country where mostly people were totally brand conscious and habitual of luxuries products. Pre-Recession consumer - If we compare pre-recession consumer behavior of this country and post-recession that would be totally different. According to survey, data say Initially 61 percents US consumers which had credit card spending more than $1000. 41 percents consumers were spending more than they earned. They were totally conscious towards premium and luxury product. During recession - Let's talk what they were doing when entire country were suffering from recession. If we look at data you will believe that how this paradigm shift is happening. Mostly people stopped buying which they can't eat. I will give you one example i...

Hypercity is one of the retail chain of K Raheja group. K Raheja group has diverse range of businesses comprises Real estate, Hospitality, Retail chain. this group has retail like Shoppers shop, Crossword and others. It has been established in 2006. this store will give International touch to Indian consumers because area of store is 1,50,000 sq. feet. Shoppers stop entered furnishing business through Home stop and retailing through Hypercity. this concept of retail format of Hypercity is designed by UK's leading retailer Argos. On 25 march when they opened in Bangalore I visited store along with my friends. According to our observation layout is very big so, confidently I can say they will give International experience of shopping. According to our observation being a retailer in India it is very big and consumers will face difficulties,when they will go for Impulse purchase and any other small items. Till now they are seven (Mumbai-2, Thane-1, Jaipur-1,Amritsar-1, Hyderabad-1 Ban...

I would say yes, traditional promotion and ditribution tool does not means old version which is not working now aday. If we talk about Mumbai Dabbawalas still they are using tradional way to distribute 200000 tiffins everyday through approximetaly 5000 vendors. see the entire chain of this dabbawalas they do not has any modern computer technology but still they pick and deliver all tiffins to right people at right place to right time. How they do, the reason is they uses color coding system for this and make it happen. Coming to point mostly company are using this channel for promoting and building awareness about their brand. Recently Perfetti van melle launched MANGOFILLZ under band extension of Alpenliebe. They are going to use traditional promotional scheme which is dabbawalas imense network because they has reach of 200000 households. This types of networks uses in launching of new brand. Microsoft also used this scheme to promote their product called "asli PC". Relaince...

Ford which is American based Automotive company recently launched compact(small) car in India. As I had earlier posted that in India small car segments is going to give very tough competition within the segments and outside as well. Name of the car is"FIGO". This car has made using 90 percents local components even local color specially for Indian market. Target group of this car is newly married couple and ambitious professional. If we talk about player in this extremely competitive market is followings: well established Maruti Suzuki and Hyundai and also Nano from Tata motors, Beat from General motors. new entrants are Volkswagen, Honda, Toyota, Fiat and Renault& Nissan. this car is in two version diesel and petrol as well. Price of this car is 3.49 lac for petrol with mileage of 15/km where as 4.47 lac for diesel with mileage of 20/km. Figo is totally made for Indian market with using local components. Positioning of car is "Car for Sandeep", which means pers...

Dear readers, Very soon I will write about marketing strategy of Ford FIGO (small car) for Indian market. please wait, two days more.................... Exam is going on.